IBM – Mobile World Congress Event

IBM had a great idea for their promotion during the World Mobile Congress in Barcelona. ACNE created interactive installations that acted as kiosks and bus stops for the attendees around the city. The informational kiosk included the information about the event itself but also featured information about Barcelona, its attractions, restaurants and fun activities to do all around the city. The kiosks were ran on flash and remotely through the wireless connection with the remote production office where the content could be added or changed in real time. We created the primary visual for the kiosks were a few hundred datagrams were cycled through during the event. Some of the datagrams were dynamic which was done either by someone manually entering the information or driven by social media channels such as Twitter and Instagram.